David Undercoffler on Tesla’s plans to debut a cheaper model in early 2015:
The newest model debuting in 2015 will be the third step, as its platform will differ significantly from anything else Tesla has built so far.
The plan for a mainstream model follows a strategy that Tesla Chief Executive Elon Musk laid out in a 2006 blog post.
“The strategy of Tesla is to enter at the high end of the market, where customers are prepared to pay a premium,” Musk wrote in a post titled “The Secret Tesla Motors Master Plan (just between you and me).” “Then drive down market as fast as possible to higher unit volume and lower prices with each successive model.”
That post, written nearly eight years ago, laid out exactly what Tesla aimed to do.
In the world of startups, eight years seems like an eternity. It’s hard enough to think one year out, let alone a decade. Yet in the automotive industry, eight years seems like nothing. Very little used to change in that span.
It’s amazing not only how far Tesla has come in the past eight years, but just how well they’ve been able to execute on that original plan.